Good afternoon Front Row bloggers xx

After having had two of our funding requests positively answered and the money for our beautiful event flowing in ....ahem.... we were expecting even greater things from our last and biggest application only to receive a letter yesterday morning with one single sheet of paper (considering our application was about 20 pages thick and nicely bound), saying


D E C L I N E D


So this means: Hello Sponsors!

After being a bit shocked and disappointed at first, we think this is actually a brilliant opportunity to approach lots of local businesses. Hasting people have such a big heart and open mind towards new ideas, that it will be great to see all this potential coming together.

Every person we've been talking about the FRONT ROW Ethical Fashion Show & Fair 2008 has been very positive, always ready to point us into the direction of helpful contacts, offering their expertise and creative talent and lots and lots of encouragement ....

THAT'S WHY WE LOVE HASTINGS !!!

So if there's anyone who would like to help sponsor this great event and show their support environmental issues, we would love to hear from you. And tell a friend!

That's all from us for today and thanks for dropping in.
Front Row xxx

Good evening x

The Front Row team got together Wednesday evening to discuss future plans and the next step in our ever growing and highly ambitious FASHION event ....and so what did we talk about.....
Firstly we have, as promised, our draft artwork to be used for posters, promotion material and generally all things FRONT ROW. It's looking pretty cool, you agree?
We have got a few more ingenious pieces of artwork from Stephanie to scan our eyes over on Saturday pm before we make our final decisions and go to print.

So that's the exciting part the rest of the time we looked at budget, stage layout and general room planning for the boutique style shopping experience that St Mary in the Castle will be transformed into on Saturday 20th September...

but what you need to know is who will be exhibiting, what can you buy? and what all the excitement is about....

Check back in the next few days as we reveal more....

FRONT ROW
XXXXXXXXX

advertorial blues

So today I'm mostly exercised by attracting advertisers for our glossy ecofashion collective brochure that will give details of all designers in the show... much headscratching and thinking about shoes... should we focus on the numbers of tickets we'll sell (600 capacity crowd!) or the kind of discerning consumers who will be our guests at this fabulous fashion foray? Or both?!

Sadly I've had a crazy weekend and brain isn't getting into gear as it should, so in the meantime here are some pics of our superglam venue for the show... it really is going to be a special experience, so stay tuned and let us know your thoughts - what do you want from our very own South Coast ethical fashion show? Eco chic glitz and glamour are given of course...

lots of love

xx

We can't believe it's been almost six full months since we first flirted with the idea of organising this year's fabulous

FRONT ROW Ethical Fashion Show & Fair 2008

and with every meeting we're having, it is getting bigger and bigger and we're getting more and more excited!!

For the last few months we've been doing all the dry boring but terribly essential stuff like putting together funding application packages (late nights included, of course, to meet those deadly deadlines), and we were wondering when we could start on the wonderful fun stuff, and did we see it coming???!!!

At the moment we're particularly enjoying sourcing lovely things for the goodie bags which will be given out to every guest at the Fashion Show (i mean, we got our priorities right...).

Mmmm, we saw an article in Wave Magazine (free copies can be optained at every good wholefood store) about Demarquette Fine Chocolates in Chelsea, London, a company producing the finest fair trade chocolates the heart could desire.

So what do you guys think:

Shall we send them a letter and see if we could persuade Marc Demarquette to support our beautiful event????

YES, WE THINK SO TOO!!!

This is it for today, we would very much value your comments and your support.

Front Row xxx

FRONT ROW Fashion update

Good evening all Front Row fashion people!

Today we've mostly been looking at the overall feel of the show and getting inspiration from February's London Fashion Week, i.e layout, models, make up and music.
The venue, St Mary's in the Castle is perfect and encompasses the feeling of glamour and great design that the show is all about.

Our draft publicity in well underway by artist Stephanie Hartman whose collage and mixed media pieces are inspired by fashion imagery, memories, magazines and typography (we will shortly have imagery to post).

The casting is not that far away so if you get stopped in the street and invited to come please do! Also if you can't make it let us know...

Are you a business that supports ethical, fairtrade and eco issues?
Let us know if you would like to be involved as we have many advertising opportunities available and would love to hear from you?

We promise to keep you updated as our list of designers and special guests grows...

Speak soon & sweet dreams,

FRONT ROW xxx

And we’re off! The first meeting held, the fair-trade chocolate scoffed, wine and smoothies supped, and FRONT ROW 2008 is set to go.

Building on the success of last year's sell-out ethical fashion show from the Hastings Environment Network, So Far Sew Good are taking the reins to create an inspirational style extravaganza this Autumn. Showcasing the very best in local design, and with an ethical heart, the aim is to promote local individuality and innovation in clothing.

With an eye on the future we all know that things have to change as the fashion industry finds its conscience. With organic materials, fair trade practices and locally produced garments gaining credence, there has never been a better time to rally forth and take on the challenge.

Positive impact clothing shown on the catwalk which is fun to wear!

Sound like your type of event? Sign up now! We are scouting for models - first casting session will be 12th July - you’ll work to a specially choreographed catwalk routine. Local designers, show your wares and join us! We are after front of house volunteers too.

The big night is 19^th September followed by a Fashion Trade Fair on 20^th September 2008. The beautiful venue: St Mary’s in the Castle, Sea Front, Hastings. The Fair will be an exclusive South Coast shopping experience, with boutique style and elegance and some surprise touches that will be revealed as we draw nearer the big day.

News just in - our first funding bid has been successful - congrats Maika!! - so we are on a roll!

Bye for now

FRONT ROW xx